Our Philosophy
Selinda Research Associates applies learning research and theory in order to:
- understand the “how” and “why” questions that underlie visitors’ experiences,
- maximize the effectiveness of our clients' products, and
- improve our clients’ processes for producing programs and exhibits.
Our work is grounded in the theories and practices of:
- The field of instructional design and development, which
advocates the systematic application of learning research and theory to the development of educational materials and activities.
- Naturalistic inquiry methodology, a primarily qualitative approach to conducting research and evaluation in exhibitions, classrooms, and other non-laboratory settings. Naturalistic inquiry seeks to understand the "how" and "why" questions underlying visitor beliefs, experiences, and behavior.
- Collaborative consulting, whereby the client and the
consultant form a close working relationship, respect and share each
other's expertise, and ultimately develop joint ownership for the
product -- whether it be an evaluation study, educational plan, or
training materials.
- Multiple methods, including structured and open-ended interviews, unobtrusive and participant observations, focus groups, written surveys, and timing and tracking studies.
About
Philosophy Associates
Clients
Projects
Publications
Contact
Site Map
Search
If you don't see a menu on the left, try clicking here.
Comments or questions: Webmaster@SelindaResearch.com
Copyright 2005 Selinda Research Associates, Inc.